BOSTON REAL ESTATE | PRETTY AS A PICTURE!

You already know that a real estate agent usually accompanies the mostbserious buyers when they go to look at homes for a potential purchase. But if you’re planning to list your home in the upcoming months, here’s a sobering statistic: 70 percent of buyers view and compare pictures online before deciding which homes they would like to visit.

While they say one shouldn’t judge a book by its cover, it’s a sure bet that those buyers are doing just that. So what can you do to improve your chances of being selected for a closer look? Go out and take a picture!

Now take an objective look. Are the shrubs neatly manicured? Is the lawn mowed and are the edges trimmed? Are there some eye-catching landscape elements? Is the exterior pressure-washed, painted and sparkling? Is the front porch and entry inviting?

If you still have to make some cosmetic improvements once a buyer is already inside your home, there is always an opportunity to offer an explanation or to assuage concerns. These days, however, you may not ever get the chance if you don’t offer stunning “curb appeal.

”Before listing, have a real estate agent perform a “walk through” and take photos of the exterior. Follow suggestions for improvements, and you’ll soon be enjoying many visits from potential buyers and then a “picture perfect” sale!

RobbCohen.com
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