BOSTON REAL ESTATE | CAUSE AND EFFECT!

Traditionally, real estate agents have emphasized their “selling” prowess as a reason for listing homes with them. Naturally, sellers want their home sold, and an agent who is a successful “salesperson” would appear to be the likely listing candidate.

Today, agents can play a more important role by organizing and attracting the attention of other agents. You don’t necessarily need an agent to “sell” your property – you need an agent to “cause” it to sell, and there’s a big difference.

Consider the odds. Say there are 200 active real estate agents working in your market. Would you rather have just one or all of them working to sell your home? When interviewing agents to list your home, ask how they intend to mobilize the entire realty community to show your home to their ready-and-waiting pool of buyers.

Choose the right agent, and you will enjoy the best possible marketing efforts available, focusing on exposing your home to all buyers, not just a few. The more buyers who see your home, the sooner it will sell.

The more buyers are competing for your home, the higher it will sell. In today’s fiercely competitive market, it is imperative that your agent “markets” your home and not just “sells” it. Once you understand the difference and find an agent who follows that philosophy, you can just about begin packing!

RobbCohen.com
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